Airtel's New Logo - Airtel has changed its Logo

The world's fifth largest telecom operator Bharti Airtel, has christened itself as 'airtel', launching a global campaign that would re-brand its operations across the world.

On Thursday, company's CMD Sunil Bharti Mittal lifted the veil off the new logo – an artistically written small 'A' above 'Airtel' with the letters in lower case – all in red against a white background. Subsequently, the brand name - Zain Telecom in Africa and Warid Telecom in Bangladesh would be changed to 'airtel'.


Created by UK-based Brand Union, the new logo would form the face of the operator which has crossed the 200 million subscribers mark. Over the coming months, Bharti Airtel would invest heavily in outdoor, radio and digital advertising, as part of its marketing and advertising budget pegged to be close to Rs 300 crore.